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3. Affirmative Fair Housing Marketing


Contents:

Change Date

July 6, 2009


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1.B.3.aa. Applicability of the Fair Housing Marketing Policy

FHA's regulations on Affirmative Fair Housing Marketing apply to all single family mortgage insurance programs. Homebuilders building five or more units per year must comply with specific policies outlined in HUD 4155.2 1.B.3.b.


Reference: For more information on Fair Housing Marketing, see 24 CFR Part 200, Subpart Mopen new window.

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1.B.3.bb. Specific Requirements of the Fair Housing Policy

The table below outlines the requirements with which all homebuilders building five units per year or more must comply.

Requirement Policy

Hiring

Applicants must


  • maintain a non-discriminatory policy in hiring sales staff
  • instruct all employees on the laws and philosophy of fair housing, and
  • submit an Equal Housing Opportunity (EEO) Certification to FHA.

Logo

Applicants must display the Equal Housing Opportunity statement, logotype, and slogan on all


  • advertising
  • brochures
  • site signs, and
  • other materials.

Affirmative Fair Housing Marketing Plan

Single family homebuilders are required to provide information to HUD on their affirmative fair housing marketing activities. These activities, among other things, are intended to inform everyone of the availability of housing opportunities, regardless of


  • race
  • color
  • religion
  • sex
  • disability,
  • familial status, or
  • national origin.

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